Title
Police Employment Marketing Services RFP HR 22-009 - Request for Award (Ordinance S-49790)
Description
Request to authorize the City Manager, or his designee, to enter into contracts with ON Advertising, Inc., and Lincoln Strategy Group, LLC, to provide employment marketing services for the Human Resources Department and the Police Department. Further request to authorize the City Controller to disburse all funds related to this item. The total value of the contracts will not exceed $1,700,000.
Summary
The Phoenix Police Department faces significant challenges to fill hundreds of vacant positions and maintain necessary staffing levels. These contracts will provide marketing services and advertising using digital and traditional media to promote the Phoenix Police Department as a premier employer for law enforcement careers, attract a diverse pool of qualified applicants, and generate a continuous pipeline of applicants for the next five years. The contracts also include the design and hosting and of a new employment website.
Procurement Information
A Request for Proposal procurement was processed in accordance with Administrative Regulation 3.10.
Four vendors submitted proposals deemed responsive and responsible. An evaluation committee of City staff evaluated those offers based on the following criteria with a maximum possible point total of 1000:
- Qualifications and Experience (0-300 points)
- Method of Approach (0-450 points)
- Price (0-250 points)
After reaching consensus, the evaluation committee recommends awards to the following vendors:
- ON Advertising, Inc., 782.5 points
- Lincoln Strategy Group, LLC, 762 points
Contract Term
The contracts will begin on or about June 1, 2023, for a five-year term with no options to extend.
Financial Impact
The aggregate value of the two contracts will not exceed $1,700,000. Funding is available in the Police Department operating budget.
Department
Responsible Department
This item is submitted by Assistant City Manager Lori Bays and the Human Resources Department.