Title
Liquor License - Alcove - District 8
Description
Request for a liquor license. Arizona State License Application 366525.
License Information
Summary
Applicant
Mariah Coen, Agent
License Type
Series 10 - Beer and Wine Store
Location
1002 E. Pierce Street, Ste. 101
Zoning Classification: C-1 HP
Council District: 8
This request is for a new liquor license for a convenience store that does not sell gas. This location was previously licensed for liquor sales and may currently operate with an interim permit.
The 60-day limit for processing this application was January 5, 2026. However, the applicant submitted a request for additional time.
Pursuant to A.R.S. 4-203, a spirituous liquor license shall be issued only after satisfactory showing of the capability, qualifications, and reliability of the applicant and that the public convenience and the best interest of the community will be substantially served by the issuance. If an application is filed for the issuance of a license for a location, that on the date the application is filed has a valid license of the same series issued at that location, there shall be a rebuttable presumption that the public convenience and best interest of the community at that location was established at the time the location was previously licensed. The presumption shall not apply once the licensed location has not been in use for more than 180 days.
Other Active Liquor License Interest in Arizona
This applicant does not hold an interest in any other active liquor license in the State of Arizona.
Public Opinion
No protest or support letters were received within the 20-day public comment period.
Applicant’s Statement
The applicant submitted the following statement in support of this application. Spelling, grammar, and punctuation in the statement are shown exactly as written by the applicant on the City Questionnaire.
I have the capability, reliability, and qualifications to hold a liquor license because:
“I run Alcove with a strong commitment to safety and compliance. I've completed the required training, follow strict ID and product-control procedures, and maintain accurate records. As an on-site owner-operator, I ensure the space is secure and responsibly managed at all times.”
The public convenience requires and the best interest of the community will be substantially served by the issuance of the liquor license because:
“Alcove provides a safe, well-managed neighborhood retail space offering responsibly curated beer and wine for off-premises consumption alongside retail and community events. Granting this license supports local demand, strengthens walkability, and enhances the vibrancy of the surrounding community. With strong compliance practices and daily on-site oversight, we serve the neighborhood in a responsible, community-forward way that meets both the public convenience and the best interests of the community.”
Staff Recommendation
Staff recommends approval of this application, noting that the applicant must resolve any pending City of Phoenix building and zoning requirements and be in compliance with the City of Phoenix Code and Ordinances.
Attachments
Attachment A - Alcove - Data
Attachment B - Alcove - Map
Department
Responsible Department
This item is submitted by Deputy City Manager Alan Stephenson and the City Clerk Department.