Title
Customer Data Collection Services - Amendment (Ordinance S-48499)
Description
Request to authorize the City Manager, or his designee, to execute an amendment to Contract 145859 with Social Marketology, LLC., to provide additional time to the contract on a month-to-month basis through March 31, 2023 for the collection and analyses of passenger surveys at Phoenix Sky Harbor International Airport.
Report
Summary
This contract provides for the services related to customer data collection and analysis necessary for Phoenix Sky Harbor International Airport to survey about 25,000 departing passengers each year. Surveys are carried out daily, resulting in useful data on passenger needs, use of airport facilities, and other travel habits. The passenger surveys and analyses provide critical data to the Aviation Department's business strategy, as well as help for the Department in data-driven decision making.
The purpose of this amendment is to provide a month-to-month extension to the current contract, ending June 30, 2022, through March 31, 2023 and will allow staff to develop a new procurement using (2022) data as more passengers flew this year during the COVID-19 pandemic compared to the previous two years of (2020 and 2021). The extension will enable the contractor to gather a full year (2022) of data and give Aviation enough time to develop the surveys for 2023 and beyond which will be a requirement for the new procurement.
Contract Term
This amendment will extend the end date of the contract term from June 30, 2022 to allow additional time, on a month-to-month basis, through March 31, 2023.
Financial Impact
The initial authorization for the contract was for an expenditure not-to-exceed $1.25 million. No additional funds are needed with this extension as remaining spending authority will be applied to the extended contract term.
Concurrence/Previous Council Action
The City Council approved Contract 145859 (Ordinance S-43714) on June 28, 2017.
Location
Phoenix Sky Harbor International Airport - 3400 E. Sky Harbor Blvd.
Council District: 8
Department
Responsible Department
This item is submitted by Deputy City Manager Mario Paniagua and the Aviation Department.