Title
Keep Kids Alive Drive 25 Campaign
Description
Request to authorize the City Manager, or his designee, to provide in-kind services in the form of City staff hours to collaborate with the Keep Kids Alive Drive 25 Campaign.
Report
Summary
Keep Kids Alive Drive 25 (KKAD25) is a non-profit traffic safety organization based in Omaha, Neb., that was formed in 1998 to "educate motorists, pedestrians, and cyclists to practice behaviors that keep us all safe on and along roadways." KKAD25 campaigns work at the neighborhood level, involving residents in the creation of neighborhood-based plans for traffic safety. These plans may involve private property yard signs, creation of social media campaigns, or messaging actions that promote traffic safety without interfering with a city's established traffic guidelines. KKAD25 has worked with a variety of cities nationwide developing and engaging traffic safety campaigns to promote safe behaviors, including St. Louis, Mo., and Detroit, Mich.
KKAD25 recently received a $3,000 grant from the General Motors Company (GM) to fund a new project in Phoenix to develop grassroots campaigns for neighborhood traffic safety regarding issues like speeding, distracted driving, seatbelt use, and observing traffic signage and signals. KKAD25 contacted the Street Transportation Department to request guidance in approaching appropriate Phoenix neighborhoods interested in developing traffic safety plans. KKAD25 would like to work with under-served neighborhoods where residents do not have the financial resources to create their own neighborhood-based traffic safety campaigns.
KKAD25 is not requesting any financial assistance from the City but is requesting staff support and involvement to guide the actions of their campaigns in Phoenix, so they can be successful. The Street Transportation Department is requesting approval to provide in-kind services in the form of City staff hours to collaborate with the KKAD25 campaign's goal of creating neighborhood traffic safety plans in select under-served neighborhoods in Phoenix.
Financial Impact
There is no direct financial impact to the City other than City staff hours to assist with the coordination of the KKAD25 campaign.
Concurrence/Previous Council Action
This item was approved by the Transportation, Infrastructure and Innovation Subcommittee on Nov. 4, 2020, by a 4-0 vote.
Department
Responsible Department
This item is submitted by Deputy City Manager Mario Paniagua and the Street Transportation Department.