Title
Resolution to Declare 2023 NFL Super Bowl Activities in Downtown Phoenix as Special Promotional Events (Resolution 22073)
Description
Request City Council to supersede Resolution 21987 by approving a new Resolution declaring that for the three-week period before the National Football League (NFL) Super Bowl LVII game on Sunday, February 12, 2023, and for one week after, all Official NFL Events and other NFL and Arizona Super Bowl Host Committee-sanctioned activities that are held in the Special Promotional and Civic Event Area (map attached) will be considered special promotional and civic events for the purposes of the Phoenix Zoning Ordinance. The new Resolution adjusts the Special Promotional and Civic Event Area to better align with the Super Bowl related activities.
Report
Summary
It is anticipated that certain NFL game-related activities will take place in downtown Phoenix in the weeks prior to and after the game. These events and activities will bring significant revenue and media exposure to the City of Phoenix during the event period. Phoenix Zoning Ordinance, Section 705 specifies requirements for temporary signs. By declaring the NFL and Arizona Super Bowl Host Committee-sanctioned activities as special promotional and civic events, this Resolution allows the NFL, NFL-approved sponsors, and Arizona Super Bowl Host Committee to advertise official events in the Promotional and Civic Event Area by use of signs, banners, and similar devices. This action will not impact any existing permitted permanent signs in downtown. This declaration will restrict all temporary signage within the Special Promotional and Civic Event Area that has not been authorized by the NFL and/or Arizona Super Bowl Host Committee during the above-mentioned time period in order to support NFL event-related activities. The new Resolution supersedes the prior Special Promotional Events Resolution (Resolution 21987) by adopting a new Resolution with an adjusted Special Promotional and Civic Event Area that better aligns with the Super Bowl related activities.
Location
McDowell Road to Lincoln Street, 7th Avenue to 7th Street (includes properties adjacent to 7th Ave on the west and adjacent to 7th Street on the east)
Council Districts: 4, 7, 8
Concurrence/Previous Council Action
This resolution supersedes Resolution 21987 approved by the City Council on Jan. 26, 2022.
Department
Responsible Department
This item is submitted by Deputy City Managers Inger Erickson and Alan Stephenson, the Phoenix Convention Center Department, and the Planning and Development Department.