Title
Liquor License - Too Sweet Cakes - District 3
Description
Request for a liquor license. Arizona State License Application 406427.
License Information
Summary
Applicant
Shelbi Geyer, Agent
License Type
Series 12 - Restaurant
Location
4598 E. Cactus Road, Ste. 104C
Zoning Classification: RSC PCD
Council District: 3
This request is for a new liquor license for a restaurant. This location was not previously licensed for liquor sales and does not have an interim permit. This business is currently under construction with plans to open in December 2026.
The 60-day limit for processing this application is November 14, 2026.
Pursuant to A.R.S. 4-203, a spirituous liquor license shall be issued only after satisfactory showing of the capability, qualifications and reliability of the applicant and that the public convenience and the best interest of the community will be substantially served by the issuance. If an application is filed for the issuance of a license for a location, that on the date the application is filed has a valid license of the same series issued at that location, there shall be a rebuttable presumption that the public convenience and best interest of the community at that location was established at the time the location was previously licensed. The presumption shall not apply once the licensed location has not been in use for more than 180 days.
Other Active Liquor License Interest in Arizona
This applicant does not hold an interest in any other active liquor license in the State of Arizona.
Public Opinion
No protest or support letters were received within the 20-day public comment period.
Applicant’s Statement
The applicant submitted the following statement in support of this application. Spelling, grammar and punctuation in the statement are shown exactly as written by the applicant on the City Questionnaire.
I have the capability, reliability and qualifications to hold a liquor license because:
“I have the capability, reliability and qualifications to hold a liquor license because i have successfully owned and operated Too Sweet Cakes LLC for nearly ten years, running licensed retail and wholesale food operations in Arizona and Oregon. I have built strong compliance systems, a trained management team with clear accountability, and a reputation for responsible guest-focused hospitality, which I will apply to serving alcohol safely and lawfully.”
The public convenience requires and the best interest of the community will be substantially served by the issuance of the liquor license because:
“The public convenience requires and the best interest of the community will be substantially served by the issuance of the liquor license because it will let us offer guests a complete, elevated experience, such as wine or champagne complete with desserts and celebration cakes, which is not currently availble at a local friendly bakery in the phoenix area. As a locally owned business approaching ten years in Arizona and Oregon, we create jobs, support the neighborhood economy and are committed to serving alcohol responsibly in a sa.”
Staff Recommendation
Staff recommends approval of this application noting the applicant must resolve any pending City of Phoenix building and zoning requirements, and be in compliance with the City of Phoenix Code and Ordinances.
Attachments
Attachment A - Too Sweet Cakes - Data
Attachment B - Too Sweet Cakes - Map
Department
Responsible Department
This item is submitted by Deputy City Manager Alan Stephenson and the City Clerk Department.