Title
Authorization to Enter Into an Intergovernmental Agreement with Maricopa County Department of Public Health (Ordinance S-48113)
Description
Request to authorize the City Manager, or his designee, to enter into an Intergovernmental Agreement with Maricopa County Department of Public Health (MCDPH) for media expansion of MCDPH’s, “Positively You,” campaign. Further request to authorize the City Controller to disburse all funds related to this item. Funding is available through the Human Services Department. Aggregate expenditure will not exceed $50,000.
Report
Summary
MCDPH’s, “Positively You,” campaign is a media initiative designed to educate and empower young people with HIV to proactively engage in HIV treatments. The campaign uses multiple mediums to share the inspiring stories of six young, local individuals (Ambassadors) living with HIV. Through video, web, and printed materials, the Ambassadors share initial reaction to their diagnosis and how each overcame fear and internal stigma to access medical care and support services. Media expansion will include: additional Ambassador videos and photo shoots, re-design of current social media ads and website functionality, outreach events, and printed materials.
Contract Term
The term of the contract will begin on or about Nov. 17, 2021, and end on June 30, 2022.
Financial Impact
The aggregate value of the contract shall not exceed $50,000. Funding is available through the Human Services Department.
Department
Responsible Department
This item is submitted by Deputy City Manager Gina Montes and the Human Services Department.