Title
Census Marketing Services - State of Arizona Cooperative Contract - ADSPO16-145339 (Ordinance S-45442)
Description
Request to authorize the City Manager, or his designee, to access the State of Arizona Cooperative Contract ADSPO16-145339 and to enter into a contract with RIESTER Sonoran, LLC to provide a regional and local 2020 Census Marketing Campaign for the Office of Government Relations in an amount not to exceed $3,000,000. Further request authorization for the City Controller to disburse Phase One of available funds in the amount not to exceed $195,000. As additional funding is approved, staff will return to request City Council's approval to disburse funds in support of the full campaign.
Report
Summary
The U.S. Constitution mandates a complete enumeration of every individual living in the U.S. every 10 years. The enumeration process provides for a once-in-a-decade snapshot of the City's population, which serves to determine federal representation and the allocation of federal funds to local and state governments. The City of Phoenix Budget and Research Department has estimated that for every individual counted in the city of Phoenix, the City stands to receive $533 per person, representing an approximate yearly amount of $866 million. Federal funding efforts help support an array of City programs and services. Compounding efforts this census cycle are the addition of a citizenship question to the survey and the U.S. Census Bureau's reliance on technology for survey completion.
The implications of the 2020 Census are great and the City of Phoenix is working in partnership with the U.S. Census Bureau and the Maricopa Association of Government (MAG) to organize a regional outreach campaign to inform and educate the public on the importance of participating in the census, and ultimately, motivate residents to complete the questionnaire. In support of this effort, Phoenix was asked by MAG to lead a procurement process to support the regional campaign, which incorporates the geographically large and culturally diverse populations of Maricopa County and the City of Phoenix. To accomplish this regional objective the services of a marketing and public relations agency are needed.
This contract will allow the Office of Government Relations, in partnership with MAG, to market the 2020 Census through a multi-media marketing and public relations campaign both within Phoenix and the greater metropolitan area. RIESTER Sonoran, LLC will promote the 2020 Census by creating and initiating a broad-reaching campaign that includes creative design, production, media buying/placement, regional 2020 Census website, interactive marketing services as well as public relations and multicultural focused marketing. The marketing materials produced will be used by all local partners within MAG to promote the 2020 Census in the regional campaign. A separate local campaign will focus on Phoenix.
Procurement Information
In accordance with Administrative Regulation 3.10, a participating agreement is required when the City uses a cooperative agreement from another public agency. The contract was awarded through a competitive process consistent with the City's procurement processes, as set forth in the Phoenix City Code, chapter 43. Utilization of cooperative agreements allows the City to benefit from national government pricing and volume discounts. The State of Arizona contract covers marketing services and was awarded on Aug. 12, 2016.
Contract Term
The contract term shall begin on or about March 20, 2019 and end on Dec. 31, 2020.
Financial Impact
The aggregate of the contract value will not exceed $3 million.
Phase One will be funded as follows:
Currently, $195,000 is available in the Office of Government Relations budget.
As additional funding is approved, staff will return to request City Council's approval to disburse funds in support of the full campaign.
Concurrence/Previous Council Action
This item was recommended for approval by the 2020 Census Ad Hoc Committee on March 7, 2019, by a 6-0 vote (two members absent).
Department
Responsible Department
This item is submitted by Assistant City Manager Deanna Jonovich and the Office of Government Relations.