Title
Advertising and Marketing Services Contract - Request for Award - RFP- 20-005 (Ordinance S-49109)
Description
Request to authorize the City Manager, or his designee, to enter into a contract with Kitchen Sink Creative, LLC to provide Advertising and Marketing Services for the Phoenix Convention Center Department (PCCD). Further request to authorize the City Controller to disburse all funds related to this item. The total value of the contract will not exceed $2,425,000.
Report
Summary
This contract will provide Advertising and Marketing Services for the Phoenix Convention Center, Symphony Hall, and Orpheum Theatre. The PCCD operates the largest meeting and exhibition venue in the state of Arizona. The department contracts with a private agency to market and promote the Convention Center venues for local meetings, public shows, banquets and receptions, theatrical performances and social functions. The advertising and marketing firm provides consultation and creative services for print and digital advertising campaigns and programs targeting meeting, convention and trade show planners; promoters; and attendees.
Procurement Information
A Request for Proposal procurement was processed in accordance with City of Phoenix Administrative Regulation 3.10.
Eleven vendors submitted proposals deemed responsive and responsible. An evaluation committee comprised of City staff and industry stakeholders evaluated those offers based on the following criteria with a maximum possible point total of 1,000.
Method of Approach (300 points)
Company and Staff Qualifications (300 points)
Creativity (200 points)
Total Cost of Services and Paid Media Placements (200 points)
After reaching consensus, the evaluation committee recommends award to the following vendor:
Kitchen Sink Creative, LLC, total score 808.80
Contract Term
The contract will begin on or about Jan. 1, 2023, for a five-year term with no options to extend.
Financial Impact
The aggregate contract value will not exceed $2,425,000.
Funding is available in the PCCD operating budget. Approximately 60 percent of the cost for this contract will be funded with Greater Phoenix Convention and Visitors Bureau Marketing Funds, and approximately 40 percent will be funded with PCCD operating funds.
Location
Phoenix Convention Center, 100 N. 3rd St.
Symphony Hall, 75 N. 2nd St.
Orpheum Theatre, 203 W. Adams St.
Council Districts: 7 and 8
Department
Responsible Department
This item is submitted by Deputy City Manager Inger Erickson and the Phoenix Convention Center Department.