Title
Police Department Marketing Services Cooperative Contract - ADSPO16-145336 (Ordinance S-43241)
Description
Request to authorize the City Manager, or designee, to allow the use of the State of Arizona Cooperative Contract #ADSPO16-145336 and enter into an agreement with On-Advertising (#3522601). Further request authorization for the City Controller to disburse all funds related to this item.
Report
Summary
The contract will provide the Phoenix Police Department with marketing and advertising services, specifically for Police recruit hiring public outreach. The contract will ensure that public outreach and notifications will be presented in a professional and efficient manner. This contract will allow the department to launch an advertising campaign for the position of Police Recruit and utilize On-Advertising to assist the department in developing the most effective advertising strategies. It is expected that advertising such as billboards, transit shelters, print media, digital media, radio, and television, will be used.
Contract Term
The contract term shall begin on or about Feb. 1, 2017 and end on Aug. 31, 2017. The State of Arizona Cooperative Contract has contract options to extend through Aug. 31, 2021 , which may be exercised by the City Manager or designee.
Financial Impact
The aggregate contract value will not exceed $140,000. Funds are available in the Police Department's budget.
Department
Responsible Department
This item is submitted by Assistant City Manager Milton Dohoney, Jr. and the Police Department.