Title
2023 Super Bowl LVII Update
Description
This report provides information to the Economic Development and Equity Subcommittee on planning and coordination efforts underway in preparation for Super Bowl LVII in February 2023.
THIS ITEM IS FOR INFORMATION AND DISCUSSION.
Report
Summary
In advance of hosting the National Football League (NFL) Super Bowl LVII in February of 2023, City staff have been working in collaboration with the NFL and the Arizona Super Bowl Host Committee to plan and implement events that will be hosted in the City of Phoenix. State Farm Stadium in Glendale will be the site of the Super Bowl game however, many of the official fan-related activities and events will be focused in downtown Phoenix over multiple days including the Phoenix Convention Center, Symphony Hall, Margaret T. Hance Park, and Footprint Center. Additionally, other ancillary and private events are expected to be held in the downtown area and throughout the region during Super Bowl week. This marks the fourth time that the Phoenix region will host the Super Bowl. Arizona last hosted Super Bowl XLIX in 2015 which generated a record economic impact of $720 million for the region and brought more than one million people to downtown Phoenix. To ensure that Phoenix shines under this global spotlight, the City established a Super Bowl Steering Committee which will be utilized to support the planning efforts of the NFL and Arizona Super Bowl Host Committee.
The City Super Bowl LVII Steering Committee includes representatives from multiple City departments to ensure citywide collaboration, communication, and accountability in planning and coordination in critical areas of event planning, communications, permitting, operational logistics and incident management. The Steering Committee structure includes 10 Working Groups responsible for developing operational plans and coordination between City departments and partner agencies to ensure successful event implementation of the many activities related to the Super Bowl.
Recently, the NFL announced the official Super Bowl LVII events that will be held in the Greater Phoenix region. Staff will provide an overview of official events scheduled to be held in the City of Phoenix. In addition, staff will provide information on several key planning initiatives including: Business & Community Outreach meetings, Marketing & Communications strategies to promote the Phoenix brand and provide important event information, Zero Waste initiatives to make this the greenest Super Bowl ever, and Public Transit and Light Rail operational plans to accommodate increased ridership.
Location
Citywide
Department
Responsible Department
This item is submitted by Deputy City Manager Inger Erickson and the Phoenix Convention Center Department.