Title
Golf Instruction Services Contract - Request for Award (Ordinance S-52180) - Districts 3, 4 & 8
Description
Request to authorize the City Manager, or his designee, to enter into a contract with Reid West Golf Academies, LLC, to provide golf instruction services for the Parks and Recreation Department. Further request to authorize the City Controller to disburse all funds related to this item. No General Funds will be used. Disbursements to Reid West Golf Academies, LLC, will be from the revenue generated from services performed under the terms of the agreement.
Report
Summary
This contract will provide professional golf instruction services at multiple City of Phoenix golf courses. The implementation of professional golf instruction programs at Phoenix golf facilities has significantly contributed to the player experience and overall success of the courses. Parks and Recreation operates multiple golf courses and practice facilities throughout the City, requiring a professional golf instruction entity with the capacity to provide multiple instructors, staff various locations, offer online scheduling, track lessons, and utilize golf-specific expertise to effectively serve the public. Golf instruction programs represent a strategic investment in the long-term growth and success of Phoenix golf courses. Reid West Golf Academy has consistently demonstrated the capability to enhance the player experience, increase rounds and revenue, and foster a vibrant golfing community. The Department requests to continue to use Reid West Golf Academy as the golf lesson contractor given their proven track record and their unique ability to service multiple facilities and align with operational needs.
Procurement Information
In accordance with Administrative Regulation 3.10, standard competition was waived as a result of an approved Determination Memo based on the following reason: Special Circumstances Without Competition - due to the Unique Nature of the Services.
Contract Term
The contract will begin on or about October 1, 2025, for a five-year term with no options to extend.
Financial Impact
Revenue earned from the services provided from Reid West Golf Academies, LLC, is anticipated to be approximately $1.5 million over the life of the contract. The City will retain 10 percent of all revenue received, which is approximately $150,000; and pay 90 percent of all revenue received to Reid West Golf Academies, LLC, which is approximately $1.35 million.
No General Funds will be used. Disbursements to Reid West Golf Academies, LLC, will be from the revenue generated from services performed under the terms of the agreement.
Concurrence/Previous Council Action
The Parks and Recreation Board approved entering into this agreement at its June 26, 2025, meeting by a vote of 4-0.
Location
Cave Creek Golf Course; Encanto Golf Course; Palo Verde Golf Course; and Aguila Golf Course
Council Districts: 3, 4, and 8
Department
Responsible Department
This item is submitted by Deputy City Manager John Chan and the Parks and Recreation Department.