Title
Request to Issue RFP for Phoenix Convention Center Advertising and Marketing Services
Description
Request approval to issue a Request for Proposals (RFP) for advertising and marketing services for the Phoenix Convention Center and Venues.
Report
Summary
The Phoenix Convention Center Department (PCCD) currently has a contract for advertising and marketing services. Work under the contract includes strategic marketing, creative graphic design, and execution of integrated marketing/branding campaigns including advertising, media buying, digital strategies, public relations and research initiatives. Services also include promoting and marketing PCC and Venues to generate bookings and create a national and international demand for its facilities. The current contract expires June 30, 2017. PCCD seeks to solicit competitive proposals to have a new contractor selected prior to the expiration of the current contract.
Procurement Information
The RFP evaluation criteria and corresponding points (1,350 possible) are as follows:
* Recommended approach, functionality and ability to deliver services that demonstrate originality and creativity - 300 points.
* Company and staff qualifications, experience and references (years in business, experience and qualifications of key personnel, experience at similar size venues) - 300 points.
* Cost of services - 150 points.
* Financial strength (provide three financial references) - 200 points.
* Overall responsiveness to RFP (proposal prepared in accordance with RFP requirements) - 50 points.
* Interview process - 350 points.
The RFP will be issued no later than February 2017. A formal recommendation for award of a new contract will be presented to City Council around May 2017. The evaluation panel will consist of a minimum of five staff members, which will include one representative from three departments outside of PCCD and two PCCD personnel. Advertising for the RFP will be placed in the City's contracted newspaper, the Arizona Business Gazette, Arizona Informant, Prensa Hispana and Record Reporter and also will be advertised on the City of Phoenix webpage.
Financial Impact
The estimated annual budget is $205,000.
Concurrence/Previous Council Action
The Downtown, Aviation, Economy and Innovation Subcommittee unanimously recommended approval of this item on Jan. 4, 2017.
Department
Responsible Department
This item is submitted by Deputy City Manager Paul Blue and the Phoenix Convention Center Department.