Title
Accessible Visual Inclusion Services Contract - RFA 26-0277 Request for Award (Ordinance S-52782) - Districts 1, 8, & Out of City
Description
Request to authorize the City Manager, or his designee, to execute a contract with ReBokeh Vision Technologies, Inc. (ReBokeh) to provide accessibility options through visual inclusion technology for individuals with visual impairments for Phoenix Sky Harbor International Airport (PHX), Phoenix Deer Valley Airport, and Phoenix Goodyear Airport (collectively, the Airports). Further request to authorize the City Controller to disburse all funds related to this item. The total cost of the contract will not exceed $135,000.
Report
Summary
The Airports are committed to providing an accessible experience to the disabled community. PHX currently offers the AIRA program, which provides blind and visually impaired passengers with access to enhanced visual information and real-time assistance to successfully navigate PHX through a smartphone application connected to specially trained professional agents.
ReBokeh offers a smartphone application with additional features beyond AIRA, including customizable screen settings (zoom, color contrast, brightness), and AI-generated image descriptions for wayfinding and other visual interpretation needs. ReBokeh will be offered at no cost to passengers and support the City of Phoenix's goal of becoming the most accessible city in the nation.
Procurement Information
According to Administrative Regulation 3.10, standard competition was waived as a result of an approved Determination Memo based on the following reason: Special Circumstances Without Competition/Unusual Nature. ReBokeh has a proven record in museums, zoos, aquariums, and presidential libraries.
Contract Term
The term of the contract will begin on or about May 1, 2026. The term is three years with two one-year options to extend the term, for a five-year aggregate term. The options to extend may be exercised at the sole discretion of the Aviation Director.
Financial Impact
The total cost of the contract will not exceed $135,000 over the five-year aggregate term of the contract.
Funding is available in the Aviation Department's operating budget.
Concurrence/Previous Council Action
The Phoenix Aviation Advisory Board
- Recommended approval of this item on March 19, 2026, by a vote of 8 to 0.
The Transportation, Infrastructure and Planning Subcommittee
- Recommended approval of this item on April 15, 2026, by a vote of 4 to 0.
Location
Phoenix Sky Harbor International Airport, 2485 E. Buckeye Road
Phoenix Deer Valley Airport, 702 W. Deer Valley Road
Phoenix Goodyear Airport, 1658 S. Litchfield Road, Goodyear, Ariz.
Districts: 1, 8, and Out of City
Department
Responsible Department
This item is submitted by Deputy City Manager Frank McCune and the Aviation Department.