Title
Amend Phoenix City Code - Ordinance Adoption - Chapter 3, Section 3-10 - Temporary Signage for City Major Events (Ordinance G-7166)
Description
Request City Council adopt an amendment to the City Code Chapter 3, section 3-10 related to Temporary Signage for City Major Events to establish temporary signage rights for Major Event Organizers producing Major Events in the downtown area.
Report
Summary
The intent of the proposed amendment is to establish temporary signage rights for Major Event Organizers producing Major Events in the downtown area contingent upon: 1) the City of Phoenix submitting or participating in a bid proposal to host a Major Event; 2) the Major Event being successfully awarded to the City and/or region; and 3) the Major Event will attract significant media coverage that promotes Phoenix to national or international audiences and is projected to generate at least $30 million in overall economic impact.
Large-scale events, such as an NFL Super Bowl or NCAA Final Four, hosted in Phoenix supports the City’s visitor industry, brings significant media exposure, and generates substantial economic impact due to the national or international significance of the events and ancillary activities. Generally, the opportunity to serve as a host community involves a competitive bid process whereby the City may submit a proposal to be a host city and/or participate as part of a regional bid. Typical to the bid process, prospective host cities declare support for the event through various mechanisms including the granting of certain signage rights to the Major Event Organizer allowing event related décor and/or sponsor advertising devices (including banners, building wraps, and similar devices) that are otherwise prohibited by city codes or zoning ordinances.
If the City is the successful bidder awarded to host a Major Event, the Major Event Organizer, or its designee, may submit an application for temporary signage through the Planning and Development Department. The second step in the process includes submittal of a detailed project plan for approval by the City. Individual sign permit applications within the designated Major Events Area as shown in Attachment B would then be permitted consistent with the approved plan.
Staff recommends approval of the proposed amendment to the City Code Chapter 3, section 3-10 related to Temporary Signage for City Major Events.
Department
Responsible Department
This item is submitted by Deputy City Managers Alan Stephenson and John Chan, and the Planning and Development and Phoenix Convention Center departments.