Title
Media and Marketing Buying Contract - COOP 23-014 - Amendment (Ordinance S-52594) - Citywide
Description
Request to authorize the City Manager, or his designee, to execute an amendment to Contract 157889 with OH Partners, LLC to extend the contract term. Further request to authorize the City Controller to disburse all funds related to this item. No additional funds are needed; request to continue using Ordinance S-49440.
Report
Summary
The contract provides media buying, advertising placement and marketing strategy development to promote the City of Phoenix departments' marketing goals. The City has a COOP agreement with OH Partners, LLC based on State of Arizona Contract CTRO56864. The Finance Department, Central Procurement Division, administers the contract and requires authorization to extend the agreement through August 31, 2026, in order to align dates with the Master Agreement and add a one-year extension option.
The Communications Office uses this contract to manage marketing campaigns for Human Resources recruiting, Police recruiting, Summer Safety messages, Parks and Recreation programs, and the Office of Homeless Solutions and Community and Economic Development programs, in addition to marketing for major events and crisis communication. Additionally, the Water Services Department utilizes the contract to communicate with residents regarding water services, conservation programs and stormwater awareness.
Contract Term
Upon approval, the contract will be extended through August 31, 2026, with a one-year option to extend, which may be exercised at the sole discretion of the City of Phoenix.
Financial Impact
The aggregate value of the contract will not exceed $4,500,000; no additional funds are needed.
Concurrence/Previous Council Action
The City Council previously reviewed this request:
- Media and Marketing Buying Contract COOP 23-014 (Ordinance S-49440) on February 15, 2023.
Department
Responsible Department
This item is submitted by City Manager Ed Zuercher, Assistant City Manager Ginger Spencer, the Communications Office and Water Services Department.