Title
Request to Enter into Partnership Agreement with Grand Canyon University (Ordinance S-51266)
Description
Request to authorize the City Manager, or his designee, to allow the Phoenix Police Department to enter into a Partnership Agreement with Grand Canyon University. The expenditures for this partnership will not exceed $180,000 over the term of the agreement. Further request authorization for the City Controller to disburse all funds related to this item.
Report
Summary
The purpose of this agreement is to partner with Grand Canyon University (GCU), and by using this partnership, the Phoenix Police Department will create recruitment opportunities through GCU’s academic and athletic programs. GCU is one of the largest pipelines in the City of Phoenix for future employees and one of only two NCAA Athletics Division I programs that own their own television inventory and produce broadcast programming in-house. With the ability to offer exclusivity, GCU will allow the Phoenix Police Department the ability to showcase their brand and initiatives during GCU live in-game broadcasts. In addition, the partnership will allow the Phoenix Police Department to be present on campus for various events and have signage and advertisements throughout the campus.
As part of the agreement, GCU will provide to the Phoenix Police Department:
- TV and Radio Spots in during live sporting events.
- On-Air interview on Lopes Live Pre-Game Show.
- Out of Home (OOH) Billboards: Co-branded creative on the GCU digital billboard network.
- Game Day Sponsorship: Digital Ribbon Board LEDs: TV-visible signage seen in home and away markets.
- Social Media Partnerships.
- Outdoor signage on campus.
- Digital marketing on GCU’s website.
- Digital and classroom signage.
Contract Term
Upon council approval, the term of the agreement will be for three years, unless terminated prior. This agreement may be renewed for an additional period upon the mutual agreement of both parties. The parties will negotiate in good faith on the financial aspects of this Agreement at the time of possible renewal.
Financial Impact
The sponsorship payments will be $60,000 per contract year, not to exceed $180,000. Funds are available in the Police Department's budget.
Department
Responsible Department
This item is submitted by Assistant City Manager Lori Bays and the Police Department.