Title
Customer Data Collection Services - RFP 17-002 (Ordinance S-43714)
Description
Request to authorize the City Manager, or his designee, to enter into a contract with KPI Aviation Marketing Solutions and TripleScoop Market Research to provide customer data collection services to the Aviation Department. The contract may contain other terms and conditions deemed necessary or appropriate by the City Manager or his designee. Further request authorization for the City Controller to disburse all funds related to this item.
Report
Summary
The Aviation Department is seeking an experienced company to provide data collection services by surveying passengers waiting in Phoenix Sky Harbor International Airport's post-security area, at Phoenix Deer Valley Airport, at Phoenix Goodyear Airport, at the Rental Car Center, and at any other location at the Aviation Department's request. The data and analysis collected will drive informed decision-making and is critical to the Aviation Department's business planning. The contract will be used to determine progress on key performance indicators, collect data that will assist in air service marketing, and collect other information, such as passenger demographics and spending habits.
Procurement Information
Request for Proposal (RFP) 17-002 Customer Data Collection Services was conducted in accordance with Administrative Regulation 3.10. Six offers were received by the Contracts and Services Division on March 3, 2017. Three offers were deemed non-responsive.
The proposals were scored by a three-member evaluation committee based on the following criteria: company experience and qualifications (400 points), method of approach (300 points), pricing (200 points), and references (100 points). The proposers and their rankings are as follows:
KPI Aviation Marketing Solutions and TripleScoop Market Research: 819 Points
Destination Analysts: 754 Points
SmartRevenue.com, Inc.: 740 Points
Contract Term
The initial three-year term of the contract will begin on or about July 1, 2017, and end on June 30, 2020. The contract will include an option to extend the term of the contract up to two years, which option may be exercised by the City Manager or his designee.
Financial Impact
The aggregate contract value will not exceed $1,250,000, including applicable taxes, with an estimated annual expenditure of $250,000. Funds are available in the Aviation Department's operating budget.
Concurrence/Previous Council Action
The Downtown, Aviation, Economy and Innovation Subcommittee recommended approval of this item on June 7, 2017, by a vote of 4-0.
Location
Phoenix Sky Harbor International Airport at 3400 E. Sky Harbor Blvd.; Phoenix Deer Valley Airport at 702 W. Deer Valley Road; Phoenix Goodyear Airport at 1658 S. Litchfield Road, Goodyear; and Rental Car Center at 1805 E. Sky Harbor Circle South.
Department
Responsible Department
This item is submitted by Deputy City Manager Paul Blue and the Aviation Department.