Title
Bus Rapid Transit Program Analysis, Outreach and Initial Corridor Recommendation
Description
Request the City Council to approve an initial Bus Rapid Transit corridor of 35th Avenue and Van Buren Street, as shown in Attachment A.
Report
Summary
In 2015, Phoenix voters approved Proposition 104, creating the 35-year multimodal transportation plan known as Transportation 2050 (T2050) which identified Bus Rapid Transit (BRT) as a key component to continue expanding the City's high-capacity transit network. BRT is a high-capacity bus service that focuses on improved speed, reliability, and convenience to better the overall transit experience. There are common recurring elements found in successful BRT systems, such as: advanced fare collection; enhanced stations; dedicated lanes; custom buses; transit spot improvements; and unique branding.
In 2019, Phoenix BRT Program staff were tasked by Phoenix’s Citizens Transportation Commission (CTC) and City Council to reevaluate the BRT corridors as originally outlined in the T2050 plan. This reevaluation was sought due to the passage of time since development of the T2050 plan, as Phoenix meanwhile has experienced significant changes in residential and commercial developments, population growth and density, in addition to efforts by the region to identify additional BRT corridors that may travel through Phoenix. Staff's reexamination considered various elements of transit propensity (population, employment, low-income households, minority populations, persons with disabilities, zero-automobile households, and persons under 18 and over 64 years in age), historical transit performance and ridership forecasting models utilizing the Federal Transit Administration’s scenario-planning software. From these data points and processes, six potential BRT corridors have been identified and are shown below:
- Camelback Road/24th Street;
- Indian School Road/24th Street;
- Thomas Road/44th Street;
- McDowell Road/44th Street;
- 35th Avenue/Van Buren Street; and
- 19th Avenue/Van Buren Street.
Using these six proposed corridors and applying industry best practices (two-mile spacing between corridors, good connections to light rail and frequent local bus service, intersections with other BRT corridors, and end points with highly used origins and destinations), four potential BRT network scenarios have been identified and are shown below:
- Camelback Road/24th Street, Thomas Road/44th Street and 35th Avenue/Van Buren Street;
- Camelback Road/24th Street, Thomas Road/44th Street and 19th Avenue/Van Buren Street;
- Indian School Road/24th Street, McDowell Road/44th Street and 35th Avenue/Van Buren Street; and
- Indian School Road/24th Street, McDowell Road/44th Street and 19th Avenue/Van Buren Street.
Phoenix BRT Program staff facilitated multiple BRT workshops, including an in-depth technical workshop with multiple City departments, Valley Metro, the Maricopa Association of Governments (MAG), the Arizona Department of Transportation, and the established program consultant teams. Two executive workshops were also held for CTC and Council members. The purpose of the workshops was to review the six corridors proposed from the transit technical analysis and obtain input on the four potential BRT network scenarios.
The results of this data-driven process revealed "Camelback Road/24th Street, Thomas Road/44th Street and 35th Avenue/Van Buren Street" as the most productive network scenario with the highest demand and need.
After the workshops, the focus transitioned to community education, engagement and input, which is described under Public Outreach.
Regional Efforts
In addition to the Phoenix BRT Program, MAG is conducting a Regional Bus Rapid Transit Feasibility Study to document the potential for implementation of BRT within the MAG region. Phoenix has been an integral part of this collaboration along with six other member cities: Glendale, Tempe, Scottsdale, Mesa, Chandler and Gilbert. Through this study, MAG has identified potential BRT corridors that were evaluated based on quantitative and qualitative criteria. These corridors were identified for further study in a proposed new regional BRT program (Attachment B).
While the Camelback/24th Street and Thomas/44th Street corridors scored the highest during the technical analysis and the community education and engagement efforts, there is ongoing analysis of future high-capacity transit planning in west Phoenix that may affect these corridors and the overall future BRT network. It is recommended that a final decision on these east-west BRT corridors be deferred until there is further resolution on such west Phoenix planning.
Upon approval of the initial BRT corridor, the next steps in the process for the 35th Avenue/Van Buren Street corridor include:
- Refining a BRT program schedule, including the phasing and implementation for the initial BRT corridor and future BRT network;
- Beginning corridor planning (operations and capital) and development of conceptual alternatives;
- Establishing corridor-specific outreach tools and techniques; and
- Identifying a funding plan, potential partners, and available grants.
Concurrence/Previous Council Action
The Citizens Transportation Commission recommended approval of the initial Bus Rapid Transit corridor of 35th Avenue/Van Buren Street on May 27, 2021, by a vote of 10-0.
The Transportation, Infrastructure and Planning Subcommittee recommended City Council approval of the initial Bus Rapid Transit corridor of 35th Avenue/Van Buren Street on Sept. 15, 2021, by a vote of 4-0.
Public Outreach
Community Education and Engagement
From February to December 2020, Phoenix BRT Program staff launched an education and engagement campaign to provide continuous opportunities for the community to learn about the program and provide input on the six potential corridors and four potential networks. To best reach the community, staff at first employed both in-person and virtual outreach methods, providing all materials in both English and Spanish. As a result of the COVID-19 pandemic, outreach efforts shifted entirely to virtual platforms in March 2020. Below is a list of outreach tools and materials used to engage and educate the public and solicit feedback:
- Transit analysis maps;
- Social media;
- Program webpage (www.phoenix.gov/brt);
- Project fact sheet;
- Frequently asked Questions;
- “BRT 101” videos;
- Online meeting webpage;
- In-person/virtual meetings with all of Phoenix's 15 village planning committees;
- In-person/virtual meetings with community groups;
- News releases and television programs;
- Live virtual public meetings; and
- "Shape Your BRT" survey.
Survey Results
The Phoenix BRT Program developed the "Shape your BRT" survey to solicit community input on potential BRT elements, the six potential BRT corridors, and the four potential BRT network scenarios.
Based on the survey results, respondents’ most preferred BRT network scenario aligns with the technical analysis results and community feedback received during the community education and engagement efforts: "Camelback Road/24th Street, Thomas Road/44th Street and 35th Avenue/Van Buren Street."
Community Engagement Summary
The Community Engagement Summary can be found in Attachment C. Highlights include:
- 474 survey responses;
- 26 in-person or virtual meetings;
- Connection with over 1,200 community members;
- Responses to nearly 600 questions and comments;
- 4,581 BRT webpage views;
- BRT 101 video views: 1,040 English and 92 Spanish;
- 766 online meeting webpage views;
- Online meeting video views: 300 English and 89 Spanish;
- Residents’ input shows that the selected corridors are preferred because BRT could serve more transit riders; take riders to key locations; operate closer to home, school, or work; and reduce commute times;
- Top themes of suggestions for network modification were to extend networks further north, south, and west and to limit overlap with light rail; and
- Key themes of final comments were support for: using dedicated lanes; extending networks north, south, east, and west; providing connections to surrounding/outlying areas; and avoiding overlapping services on 19th Avenue.
Location
Along 35th Avenue and Van Buren Street.
Council Districts: 1, 4, 5 and 7
Department
Responsible Department
This item is submitted by Deputy City Manager Mario Paniagua and the Public Transit Department.