Title
Media Monitoring Services - Requirements Contract - IFB 18-172 (Ordinance S-44597)
Description
Request to authorize the City Manager, or his designee, to enter into a contract with The Meltwater Group to continue to provide media monitoring and engagement services for departments citywide in the amount of $55,000 over five years. Further request authorization for the City Controller to disburse all funds related to this item.
Report
Summary
This contract provides support to media campaigns and outreach efforts by departments citywide in local, national and international news media. The service provides the capability to target media pitches to specific news outlets and reporters; monitor coverage as it develops in broadcast and online publications and over social media; and generate reports through data analysis tools that track effectiveness of outreach and audience engagement. This information is particularly valuable in preparing for and managing large-scale events and major news incidents, including the Super Bowl, NCAA Final Four, and Lost Lake Festival, among others. Additionally, effective media monitoring and pitching supports the work of the Community and Economic Development Department to encourage corporations to relocate their headquarters or open office space in Phoenix, and assists Enterprise departments like the Convention Center and Aviation Department in monitoring coverage of their services and to provide the most effective customer service to stakeholders and attendees.
This item has been reviewed and approved by the Information Technology Services Department.
Procurement Information
IFB 18-172 Media Monitoring Services was conducted in accordance with Administrative Regulation 3.10. One offer was received by the Procurement Division on March 16, 2018. The offer was evaluated based on price, responsiveness to all specifications, terms and conditions and responsibility to provide the required goods and/or services. The offer submitted by The Meltwater Group is deemed fair and reasonable based on the market and previous contract pricing.
The Deputy Finance Director recommends The Meltwater Group for award.
Contract Term
The five-year contract term shall begin on or about June 1, 2018.
Financial Impact
The aggregate contract value will not exceed $55,000 (including applicable taxes), with an estimated annual expenditure of $11,000. Funds are available in department budgets for this request.
Department
Responsible Department
This item is submitted by City Manager Ed Zuercher and the Communications Office.