Title
Marketing Services - ADSPO16-145339B (Ordinance S-47708)
Description
Request to authorize the City Manager, or his designee, to allow additional expenditures under Contract 149535 with RIESTER Sonoran LLC for the purchase of interactive marketing services for citywide use. Further request authorization for the City Controller to disburse all funds related to this item. The additional expenditures will not exceed $50,960. There is no impact to the General Fund; funds are available in the Downtown Community Reinvestment Fund.
Report
Summary
This contract provides interactive marketing services including website design, advertising and public relations services for the City. Additional funds are needed to supplement Community and Economic Development Department's (CED) preliminary budget for website design services.
With this contract, CED is currently working with RIESTER on design updates for the department’s website, phoenix.gov/econdev. This effort has two purposes: to improve the way users interact and use the website and to change the appearance of the website to focus on showcasing and “selling” Phoenix to CED customers with a business attraction focus. Technology has greatly changed the way the public utilizes websites since the City created the current template for department usage and CED would like to create a unique and enhanced site experience while remaining a .gov site. The initial budget estimate did not account for all the necessary design changes identified through the scoping process.
Contract Term
The contract term is March 21, 2019 through March 20, 2024.
Financial Impact
Upon approval of $50,960 in additional funds, the revised aggregate value of the contract will not exceed $3,430,960. There is no impact to the General Fund. Funds are available in the Downtown Community Reinvestment Fund.
Department
Responsible Department
This item is submitted by Deputy City Manager Ginger Spencer and the Community and Economic Development Department.