Title
Marketing Services - ADSPO16-145339 - Amendment (Ordinance S-48866)
Description
Request to authorize the City Manager, or his designee, to allow additional expenditures under Contract 149535 with Riester Sonoran, LLC for the purchase of marketing services for the Community and Economic Development (CED) Department. Further request to authorize the City Controller to disburse all funds related to this item. The additional expenditures will not exceed $250,000.
Report
Summary
This contract provides interactive marketing services including website design, advertising and public relations services for the City. Additional funds are required to implement a national communications strategy to maximize exposure from the February 2023 Super Bowl and associated activities in the Phoenix area. Marketing services required include videos, destination web pages, national media stories and outreach, as well as print materials to showcase Phoenix as a vibrant, tech-forward city for executive decision makers and business development. Marketing will showcase the City's leadership on sustainability, semiconductor and advanced manufacturing, bioscience and healthcare, and mobility. These materials will also highlight redevelopment and future development opportunities in areas of the City that may have been traditionally overlooked. These materials will also highlight Phoenix as a livable city with a rich diverse culture, strong higher-education opportunities and an active lifestyle.
Contract Term
The contract term remains unchanged, ending on March 20, 2024.
Financial Impact
Upon approval of $250,000 in additional funds, the revised aggregate value of the contract will not exceed $4,180,960. Funds are available in the CED Department’s budget within the Downtown Community Reinvestment Fund.
Concurrence/Previous Council Action
The City Council previously reviewed this request:
• Marketing Services Contract 149535 (Ordinance S-45442) on March 20, 2019;
• Marketing Services Contract 149535 (Ordinance S-45967) on Aug. 28, 2019;
• Ordinance S-46605 on May 6, 2020;
• Marketing Services Contract 149535 (Ordinance S-47183) on Dec. 16, 2020;
• Marketing Services Contract 149535 (Ordinance S-47321 on Feb. 17, 2021;
• Marketing Services Contract 149535 (Ordinance S-47708) on June 16, 2021;
• Marketing Services Contract 149535 (Ordinance S-48190) on Dec. 15, 2021.
Department
Responsible Department
This item is submitted by Deputy City Manager Ginger Spencer and the Community and Economic Development.