Title
Additional Expenditures for Marketing Services - ADSPO16-145339 (Ordinance S-47321)
Description
Request to authorize the City Manager, or his designee, to allow additional expenditures under Contract 149535 with RIESTER Sonoran, LLC for the purchase of interactive marketing services for the Community and Economic Development (CED) Department. Further request authorization for the City Controller to disburse all funds related to this item. The additional expenditures will not exceed $50,000.
Report
Summary
This contract provides interactive marketing services including website design, advertising and public relations services for the City. Additional funds are needed to allow CED to produce two videos that will showcase the diverse economy of Phoenix with a special focus on the unprecedented growth of Phoenix’s bioscience industry throughout the community and on the Phoenix Biomedical Campus.
This effort will serve to dynamically communicate via multi-media platforms to two key audiences for business attraction: industry executives and skilled talent on local, national and international levels. The videos will visually complement the CED website redesign, be posted on both the CED and Phoenix Biomedical Campus websites and elevate the visibility of Phoenix at the annual BIO International Digital Convention, occurring virtually in June 2021. Technology has greatly changed the way the public accesses information as it evaluates a city for relocation and expansion. The videos will provide the 10,000+ anticipated attendees at the 2021 BIO Digital Convention the opportunity to quickly see the advantages of being a part of Phoenix’s vibrant, welcoming, collaborative ecosystem of growing advanced industries, opportunities and quality of life. The departments currently utilizing this contract include CED and the Office of Government Relations.
Contract Term
The contract term is March 21, 2019 through March 20, 2024.
Financial Impact
Upon approval of $50,000 in additional funds, the revised aggregate value of the contract will not exceed $3,380,000. Funding for the two videos is available in the
Downtown Community Reinvestment Fund and Genomic Facilities and Operations Fund.
Concurrence/Previous Council Action
This contract was originally approved by City Council on March 20, 2019.
Department
Responsible Department
This item is submitted by Interim Deputy City Manager John Chan and the Community and Economic Development Department.