File #: 24-0015   
Type: Ordinance-S Status: Adopted
Meeting Body: City Council Formal Meeting
On agenda: 3/20/2024 Final action: 3/20/2024
Title: Entertainment District Consulting Services Contract - RFP-CED23-EDCS - Request for Award (Ordinance S-50669)
District: District 7, District 8
Title
Entertainment District Consulting Services Contract - RFP-CED23-EDCS - Request for Award (Ordinance S-50669)

Description
Request to authorize the City Manager, or his designee, to contract with HR&A Advisors, Inc. for consulting services to assist in the identification, establishment, and activation of an entertainment district. The aggregate value of the contract will not exceed $529,000. Further request to authorize the City Controller to disburse all funds related to this item. There is no impact to the General Fund and funding is available in the Downtown Community Reinvestment Fund.

Report
Summary
In 2019, Conventions, Sports & Leisure International completed a market study on behalf of the Phoenix Convention Center (PCC). The study included an analysis of the PCC's strategic advantages along with recommendations to enhance the PCC market capture through near and long-term space and site planning, convention hotel development, and destination enhancements. In 2022, an update to the study was completed to incorporate the effects and changes of COVID-19 pandemic had on the industry. A key finding and recommendation of both the 2019 study and the 2022 update was the creation of an entertainment district, generally surrounding PCC. An entertainment district would provide conventioneers, visitors, and residents a walkable, vibrant, safe and a navigable area that could include hospitality amenities such as a density of restaurants, bars, attractions, street performers, public art, significant lighting and landscaping, scooter docks and electric vehicle shuttles.

In September 2023, staff issued a solicitation for consulting services to assist in the identification, establishment, and activation of an entertainment district. The scope of work will include:

Project Management
Viability Study
Public Engagement and Visioning
Market and Feasibility Analysis Report, including:
District Boundary Map
Implementation Plan
Future growth opportunity analysis
Governance Analysis and Strategic Recommendations

Procurement Information
RFP-CED23-EDCS, Entertainment Consulting Services, was issued on Sept. 19, 2023, and conducted in accordance with City of Phoenix Administrative Regulation 3.10. Five proposals were received; all of which were deemed responsive. Staff recommends the proposal offered by HR&A Advisors, Inc. as the most responsive and responsible proposal.

Contract Term
The term of the contract is for one year, with two one-year renewal options.

Financial Impact
There is no impact to the General Fund. The aggregate value of the contract shall not exceed $529,000 and will be programmed in the Downtown Community Reinvestment Fund.

Previous Council Action
The item was recommended for approval by the Economic Development and Housing Subcommittee at the Feb. 14, 2024 meeting by a vote of 4-0.

Location
Council Districts: 7 and 8

Department
Responsible Department
This item is submitted by Deputy City Manager John Chan and the Community and Economic Development Department.