Title
Convention Market Industry Update - District 8
Description
This report provides an update to the Economic Development and the Arts Subcommittee on the convention market with a focus on key destinations in the Phoenix Convention Center’s (PCC) competitive set.
THIS ITEM IS FOR INFORMATION AND DISCUSSION.
Report
Summary
The PCC has hosted several high-profile conventions and events this calendar year that resulted in strong economic impact and significant hotel room nights. After an unprecedented summer that saw over 70,000 convention attendees, the PCC served as the home for SEMICON West 2025, the world’s premier microelectronics industry conference. SEMICON West brought over 20,000 attendees, representing a 33 percent increase over the previous year in San Francisco, while utilizing approximately 30 hotels in the Valley.
While activity at the PCC continues to garner attention from industry professionals, competing destinations are currently investing heavily in their convention assets. Whether it is additional hotel rooms or expanded convention facilities, numerous destinations are garnering the attention of meeting planners and staying top-of-mind for decision makers.
In October 2022, staff presented the findings from a Market Feasibility Study conducted by the consulting firm Conventions, Sports and Leisure International. The study assessed convention industry trends while also evaluating the competitive landscape. Destination marketing organization, Visit Phoenix, serves as the marketing partner for the PCC. The PCC has engaged Visit Phoenix to reevaluate the findings of the study and update any recommendations that position Phoenix to remain a top tier destination.
Location
Phoenix Convention Center, 100 N. Third Street
Council District: 8
Department
Responsible Department
This item is submitted by Deputy City Manager Amber Williamson and the Phoenix Convention Center Department.