Title
Authorization to Enter Into an Agreement with Arizona State University for Officer Recruitment Efforts (Ordinance S-51352) - Citywide
Description
Request retroactive authorization for the City Manager, or his designee, to allow the Police Department to enter into a $150,000 agreement with Arizona State University to partner in officer recruitment efforts. Further request authorization for City Controller to disburse all funds related to this item.
Report
Summary
As the Phoenix Police Department (PPD) continues to carry a significant number of vacant police officer positions, new and unique avenues are being explored to recruit applicants to fill the vacant positions.
Partnering with Arizona State University (ASU) in officer recruitment efforts will include both traditional and digital marketing opportunities involving ASU athletics and Criminal Justice studies. These efforts will include affording PPD recruiting officers the ability to set up a tabling booth at major ASU sporting events and career fairs. Those passing the tabling booth would be able to pick up literature about becoming a police officer and ask questions of current officers. These recruiting and career fair events will also strengthen relationships with professors who may be looking to bring law enforcement professionals into the classroom.
The agreement will also expand PPD's exposure on campus with ASU's digital footprint that includes video board content, LED signage, and site banner ads. ASU graduates made up nearly 30 percent of the college graduate recruits entering the Phoenix Police Academy in 2024. The goal of the Department is for this number to increase as PPD's exposure is increased on and around campus.
Contract Term
The contract would be retroactive to August 15, 2024 through June 30, 2026, with no option to extend.
Financial Impact
The total contract amount is $150,000. Contract costs would be paid in eight installments of $18,750. Funds are available in the Police Department's budget.
Department
Responsible Department
This item is submitted by Assistant City Manager Lori Bays and the Police Department.