Title
2023 Super Bowl LVII Update
Description
This report provides information to the Economic Development and Equity Subcommittee on planning and coordination efforts underway in preparation for Super Bowl LVII in February 2023.
THIS ITEM IS FOR INFORMATION AND DISCUSSION.
Report
Summary
On June 2, 2021, the National Football League (NFL) and Arizona Super Bowl Host Committee announced that Super Bowl LVII will be played on Sunday, February 12, 2023. While State Farm Stadium in Glendale will be the site of the game, a majority of official fan-related activities and events will be focused in downtown Phoenix over multiple days including the Phoenix Convention Center, Symphony Hall, and other City-owned venues to be announced. This marks the fourth time that the Greater Phoenix region will host the Super Bowl. Arizona last hosted Super Bowl XLIX in 2015 which generated a record economic impact of $720 million for the region and brought more than one million people to downtown Phoenix. To ensure that Phoenix shines under this global spotlight, the City established a Super Bowl Steering Committee which will be utilized to support the planning efforts of the NFL and Arizona Super Bowl Host Committee.
The City Super Bowl LVII Steering Committee includes representatives from multiple City departments to ensure citywide collaboration, communication, and accountability in planning and coordination in critical areas of event planning, communications, permitting, operational logistics and incident management. The Steering Committee structure includes 10 Working Groups responsible for developing operational plans and coordination between City departments and partner agencies to ensure successful event implementation of the many activities related to the Super Bowl.
City of Phoenix Super Bowl LVII Steering Committee Working Groups:
• Airport Coordination
• Business Licensing
• Downtown Community Outreach
• Green Initiatives
• Marketing & Communications
• Parking Coordination
• Permitting, Zoning, Signage
• Public Safety
• Public Transit
• Streets & Traffic
Staff from Arizona Super Bowl Host Committee, Greater Phoenix Convention and Visitors Bureau, and Downtown Phoenix Inc. are also members of the Steering Committee and participate in various Working Groups. The Steering Committee began meeting regularly since January 2022.
The Arizona Super Bowl Host Committee, represented by President and CEO Jay Parry and Senior Vice President, Kyle Hedstrom, will present an overview of downtown event programming for Super Bowl LVII.
Location
Citywide
Department
Responsible Department
This item is submitted by Deputy City Manager Inger Erickson and the Phoenix Convention Center Department.