Title
Communications and Outreach for Human Services and Youth Programs - Citywide
Description
This item provides an overview of how program awareness has been raised for the Human Services Department (HSD) and Youth and Education Office (YEO), in partnership with the Communications Office, and proposes a comprehensive awareness campaign for 2026.
THIS ITEM IS FOR INFORMATION AND DISCUSSION.
Report
Summary
In 2025, HSD and YEO initiated in-person community outreach campaigns. Supplementing this work, the Communications Office supported HSD and YEO by utilizing a multi-channel strategy to raise awareness for programs and services. Efforts included over 190,000 social media impressions, 280,000 website views, traditional media outreach, and distribution of bilingual print materials. Additional tactics included leveraging digital billboards, citywide newsletters, community calendars, and cross-departmental partnerships. Key programs that will be highlighted include Eviction Legal Services, Mental Health Awareness, Partner with a Principal, and the Outstanding Phoenix Youth Leader program.
Looking ahead, the Communications Office proposes a multi-department, multi-platform campaign called "Helping Phoenix Families" to unify messaging and improve accessibility to resources for Phoenix families. The campaign will focus on raising awareness, fostering engagement, and ensuring ease of access.
Department
Responsible Department
This item is submitted by City Manager Ed Zuercher, Deputy City Manager Gina Montes and the Communications Office, Human Services Department, and Youth and Education Office.