Title
Request to Issue Request for Proposals for Advertising and Graphic Design Services
Description
Request to authorize the City Manager, or his designee, to issue a Request for Proposals (RFP) for advertising and graphic design services. The value of the contract will not exceed $375,000 for the five-year aggregate contract term.
Report
Summary
The Aviation Department (Aviation) is seeking a vendor that can develop advertising campaigns for revenue-generating services such as parking, shopping and dining, in addition to placing advertising on social media and online on behalf of the Aviation Department. Aviation currently has a graphic design contract which will expire in December 2018. Due to changing needs of the Department and the focus on promoting the Airport's revenue-generating services, Aviation is not planning to renew that contract when the agreement ends. Aviation would like to enter into a new agreement with a vendor that can provide graphic design, advertising and digital marketing services. The budget currently used for graphic design would be used in this new contract for both design and advertising services. There would be no increased expenditure as a result of this change.
The successful vendor will assist in developing advertising materials ranging from single use ads for specific events, to developing full-range advertising programs promoting the airport in local, national, and international markets. Additionally, the successful vendor will be tasked with the design and production management of projects on an as-needed basis. Projects may include: collateral materials such as brochures, banners, flyers, maps, newsletters, posters, programmatic materials, retail guides and signs. This encompasses all areas of the current graphic design contract as well as the ability to develop and place advertising campaigns for revenue generating services.
Procurement Information
Responsive Proposals will be evaluated according to the following criteria:
- Fees.
- Qualifications and Experience
- Work Samples.
The Proposal with the highest ranking and that provides the best value to the City will be recommended.
Contract Term
The term of the contract will begin Jan. 1, 2019 for a five-year aggregate term.
Financial Impact
The value of the contract will not exceed $375,000 for the five-year aggregate contract term. Funding for the contract is available in the Aviation Department's budget.
Concurrence/Previous Council Action
This item was recommended for approval at the Aviation and Transportation Subcommittee meeting on Sept. 25, 2018 by a vote of 3-0.
Location
Phoenix Sky Harbor International Airport, 3400 E. Sky Harbor Blvd.
City of Phoenix Aviation Department, 2485 E. Buckeye Road
Phoenix Deer Valley Airport, 702 W. Deer Valley Road
Phoenix Goodyear Airport, 1658 S. Litchfield Road, Goodyear, Ariz.
Council Districts: 1, 8, and Out of City
Department
Responsible Department
This item is submitted by Deputy City Manager Deanna Jonovich and the Aviation Department.