Title
Marketing Services for Aviation Comprehensive Website Redesign- State of Arizona Cooperative Contract - ADSPO16-145339 (Ordinance S-48190)
Description
Request to authorize the City Manager, or his designee, to execute an amendment to Contract 149535 with Riester Sonoran, LLC, to provide additional funding for interactive marketing services for a comprehensive website redesign for the Aviation Department. Further request to authorize the City Controller to disburse all funds related to this item. The additional expenditures will not exceed $500,000.
Report
Summary
The ways in which travelers interact with the airport websites have significantly changed since the current websites were designed more than five years ago. Travelers require mobile-friendly and interactive websites that provide them with the most pertinent information seamlessly and on the go. The Phoenix Sky Harbor International, Goodyear and Deer Valley Airport current websites were designed for traditional desktop/laptop use. However, the majority of users access the airports' websites today via a mobile phone or tablet. In order to provide a world-class online experience to travelers, it is imperative that the airport websites meet those needs and are current with today's technology and traveler expectations. The airport also needs modernized web services to promote revenue-generating products and services. Redesigning the websites will further elevate customer experience by allowing customers to find airport information via mobile and digital assistants (i.e. Siri, Google, Alexa).
The website redesign scope includes a complete rebuild of the Phoenix Sky Harbor International, Goodyear and Deer Valley Airport websites and incorporates the selection and implementation of a content management system that will provide the ability to create, manage, and approve content in a multi-site environment; deliver and present critical passenger-facing functionality including flight search, security wait times, parking information, food and beverage information, retail information, airport customer service, and customer comments will be enhanced. New indoor interactive maps and way-finding to provide travelers with pertinent airport information directly from the websites will further elevate traveler experience.
This item has been reviewed and approved by the Information Technology Services Department.
Contract Term
The contract term is March 21, 2019 through March 20, 2024.
Financial Impact
The initial authorization for this contract was for an expenditure not-to-exceed $3 million. Previous amendments increased the authorization for the contract by $430,960. This amendment will increase the authorization for the contract by an additional, $500,000, for a new total not-to-exceed contract value of $3,930,960.
Funding is available in the Aviation Department's budget.
Concurrence/Previous Council Action
The City Council approved:
- Marketing Services Contract 149535 (Ordinance S-45442) on March 20, 2019;
- Marketing Services Contract 149535 Disbursement of Funds (Ordinance S-45967) on Aug. 28, 2019;
- Ordinance S-46605 on May 6, 2020;
- Marketing Services Contract 149535 - Amendment (Ordinance S-47183) on Dec. 16, 2020;
- Marketing Services Contract 149535 - Amendment (Ordinance S-47321) on Feb. 17, 2021; and
- Marketing Services Contract 149535 - Amendment (Ordinance S-47708) on June 16, 2021.
The Phoenix Aviation Advisory Board recommended approval of this item on Nov. 21, 2019, by a 7-0 vote. The pandemic has delayed the website redesign but the Aviation Department is ready to move forward with the project.
Department
Responsible Department
This item is submitted by Deputy City Manager Mario Paniagua and the Aviation Department.