Title
Marketing Services - State of Arizona Cooperative Contract - ADSPO16-145339 (Ordinance S-47183)
Description
Request to authorize the City Manager, or his designee, to extend and allow additional expenditures under Contract 149535 with RIESTER Sonoran LLC for the purchase of interactive marketing services for website design for the Community and Economic Development (CED) Department and to provide a regional and local 2020 Census Marketing Campaign for the Office of Government Relations. Further request authorization for the City Controller to disburse all funds related to this item.
Report
Summary
This contract provides interactive marketing services including website design, advertising and public relations services for the City. Additional funds are needed to add CED as an authorized user. Funds are also needed as this agreement was originally only used by the Office of Government Relations for Census marketing efforts and the additional funds will support the needs of CED. In addition, additional funds are needed to pay final invoices for the 2020 Census Marketing Campaign for the Office of Government Relations. The campaign was directly impacted by the COVID-19 pandemic which required additional time and increased awareness and outreach.
With this contract extension, CED will design a new website, phoenix.gov/econdev. This effort has two purposes: to improve the way users interact and use the website and to change the appearance of the website to focus on showcasing and “selling” Phoenix to CED customers with a business attraction focus. Technology has greatly changed the way the public utilizes websites since the City created the current template for department usage and CED would like to continue to have a .gov site but create a unique site experience. This contract will allow CED to create a new website design that meets CED's business and customer needs as well as a new template or framework to provide to the City’s Information Technology Services team to install into CED's .gov system. This redesign will include: mobile-friendly and interactive websites that provide the most pertinent information seamlessly on the go, increased customer service by providing an improved platform for customers to find a variety of information, and new ways to promote services and projects.
Contract Term
Upon the approval, the revised contract term will be extended through March 20, 2024.
Financial Impact
Upon approval of $80,000 in additional funds, the revised aggregate value of the contract will not exceed $3,330,000. Funds are available in CED and the Office of Government Relations budgets.
Concurrence/Previous Council Action
This contract was originally approved by City Council on March 20, 2019.
Department
Responsible Department
This item is submitted by Assistant City Manager Milton Dohoney, Jr., Deputy City Manager Jeff Barton, the Community and Economic Development Department, and the Office of Government Relations.