Title
Revocable Permit with Jefferson Street Signage District, LLC for Off-site Advertising Structures in Right of Way (Ordinance S-47931)
Description
Request to authorize the City Manager, or his designee, to issue or amend existing revocable permits authorized by Agreement 131850 with the Jefferson Street Signage District, LLC dba Legends Entertainment District (Legends), allowing special conditions for sign structures used for off-site (off-premise) advertising that encroach in public right-of-way. Further request exception to Phoenix City Code 3-8 for these revocable permits to allow off-site (off-premise) advertising on the sign structures encroaching into the public right-of-way.
Report
Summary
In 2011, City Council authorized, via Ordinance S-37850, entering into Agreement 131850 with Legends Entertainment District (Legends), which is part of the greater Jefferson Street Master Sign Plan approved by the Planning and Development Department in 2009. As part of this Agreement, Legends is responsible for the operation and maintenance of static billboards, LED video boards, and unique custom 3D signs, and marketing and sales advertising for these signs. In addition, Legends is required to provide revenue sharing to the City and to adhere to the City's approved Advertising Guidelines.
With a few exceptions, Phoenix City Code 3-8 prohibits advertising in public right-of-way. The signs operated and maintained by Legends are mostly mounted on structures on private or City property, through a license agreement, and are completely outside of public right-of-way. However, a number of these signs are mounted on structures on private or City property that encroach into public right-of-way. If approved, the signs that encroach into public right-of-way would be granted an exception to Phoenix City Code 3-8 to allow off-site (off-premise) advertising.
The six impacted properties are listed below:
- 601 E. Washington St.;
- 201 E. Washington St.;
- 101 E. Washington St.;
- 11 W. Washington St.;
- 50 W. Washington St.; and
- 333 E. Jefferson St.
Financial Impact
Permit holders would be required to pay the annual fee associated with the issuance of a revocable permit for an encroachment in public right-of-way. The City would continue to participate in revenue sharing from its agreement with Legends.
Concurrence/Previous Council Action
The City Council approved Legends Entertainment District Agreement 131850 (Ordinance S-37850) on May 18, 2011.
Location
The Legends Entertainment District encompasses several blocks of downtown Phoenix along Jefferson Street from 1st Avenue to 7th Street.
Council Districts: 7 and 8
Department
Responsible Department
This item is submitted by Deputy City Manager Mario Paniagua and the Street Transportation Department.