Title
2024 NCAA Men’s Final Four Update
Description
This report provides the Economic Development and Housing Subcommittee with an update on planning and coordination efforts in preparation for hosting the 2024 National Collegiate Athletic Association (NCAA) Men’s Basketball Final Four including information on official Final Four events to be held in the city and the greater Phoenix region.
THIS ITEM IS FOR INFORMATION AND DISCUSSION.
Report
Summary
In July 2018, Phoenix was selected to host the 2024 NCAA Men’s Final Four. This will be the second time the Phoenix region will host the NCAA Men’s Final Four, previously hosting in 2017. The 2017 Final Four generated an economic impact of $324.5 million for the region and brought more than 56,000 visitors to our destination.
While State Farm Stadium in Glendale will be the site of the semi-final and championship games, many of the official fan-related activities and events will be focused in downtown Phoenix over multiple days. The Phoenix Convention Center will host both the Final Four Fan Fest and the National Association of Basketball Coaches annual convention. Margaret T. Hance Park will be the site of the March Madness Music Festival.
Additionally, Eastlake Park have been selected as the NCAA's Legacy Restoration project. Refurbishment of the indoor and outdoor basketball courts is being planned and coordinated with the Parks and Recreation Department. The legacy project is anticipated to be completed by Final Four Week in late March 2024.
Staff from multiple City departments are working in partnership with the NCAA and the Phoenix Local Organizing Committee to plan a championship weekend of fan-related activities including the fan festival, three days of free concerts and a basketball dribble event for youth.
Department
Responsible Department
This item is submitted by Deputy City Manager John Chan and the Phoenix Convention Center Department.