Title
Public Education Program through Arizona Media Association Contract - RFA 24-0061 Request for Award (Ordinance S-50626)
Description
Request to authorize the City Manager, or his designee, to enter into a contract with Arizona Media Association to provide Public Service Messaging and Marketing for the Communications Office. Further request to authorize the City Controller to disburse all funds related to this item. The total value of the contract will not exceed $1,020,000.
Report
Summary
This contract will provide the Communications Office with the design and implementation of public service campaigns and advertising. Proposed Public Education Programs campaigns will promote water conservation, drought messaging, various departmental hiring campaigns and storm water awareness. The Arizona Media Association is government-focused and can also use marketing performance tools to track key performance metrics and delivery. This will ensure advertisements are placed in accordance with Communications Office goals to identify and purchase advertisement space on channels that are relevant to the City's target audiences at optimal times.
Procurement Information
In accordance with Administrative Regulation 3.10, standard competition was waived as a result of an approved determination memo based on special circumstances, being without competition. The Public Education Program offered by Arizona Media Association is the only program in Arizona that provides discounted statewide advertising on TV, radio, and digital platforms which is only available to government agencies and nonprofit groups. The Communications Office benefits by leveraging the significant discounts provided by Arizona Media Association.
Contract Term
The contract will begin on or about March 1, 2024, for a five-year term with no options to extend.
Financial Impact
The aggregate contract value for will not exceed $1,020,000 for the five-year aggregate term. Funding is available in the Communication Office budget.
Department
Responsible Department
This item is submitted by City Manager Jeffrey Barton and the Communications Office.