Title
Authorization to Enter into an Extension of the Intergovernmental Agreement with the City of Mesa for Administration of "Water - Use it Wisely"™ Advertising Materials and Campaign. (Ordinance S-49178)
Description
Request to authorize the City Manager, or his designee, to enter into an extension of Intergovernmental Agreement 146272 with the City of Mesa for administration of the "Water - Use it Wisely"™ campaign. Further request authorization for the City Controller to disburse all funds related to this item.
Report
Summary
The "Water - Use it Wisely"™campaign was developed in 1999 as part of a regional partnership with the cities of Mesa, Scottsdale, Phoenix, and the Arizona Department of Water Resources, to teach customers about water conservation and efficiency. Over the years, the success of the campaign has greatly expanded, and participants now include Avondale, Arizona Municipal Water Users Association, Buckeye, Central Arizona Project, Chandler, EPCOR Water, Flagstaff, Fountain Hills, Glendale, Global Water, Peoria, Queen Creek, Salt River Project, Surprise, and Tempe, all in addition to the original founders. The City of Mesa maintains the rights to authorize use of the campaign within Arizona.
The "Water - Use it Wisely"™ campaign benefits the City of Phoenix by providing consistent messaging about efficient outdoor water use and preparation for future drought/storage for Phoenix customers. The campaign uses television, radio spots, web site, and social media to provide residents with information on how to be more efficient with water use.
Contract Term
The original intergovernmental agreement (IGA), which was entered into in 2017, allowed for a five-year extension to begin in 2022, if agreed on by the parties. Upon approval of the extension, the IGA will run through June 30, 2027.
Financial Impact
The aggregate value of the IGA extension is not to exceed $712,500. Funding for this contract is available in the Water Services Department's budget.
Department
Responsible Department
This item is submitted by Deputy City Manager Karen Peters and the Water Services Department.