Title
Greater Phoenix Convention and Visitors Bureau - Requirements Contract - RFA 19-003 (Ordinance S-46378)
Description
Request to authorize the City Manager, or his designee, to enter into a contract with Greater Phoenix Convention and Visitors Bureau (GPCVB) for FY 2019-2020 Tourism and Hospitality Advisory Board (THAB) funds. The five-year aggregate value of the contract will not exceed $500,000. Further request authorization to the City Controller to disburse all funds related to this item.
Report
Summary
THAB is the City of Phoenix Board that, annually, seeks and reviews proposals for projects and/or programs that enhance the City's tourism and hospitality industry. The 14-member board is comprised of eight hoteliers (one from each Council district), two at-large members from hospitality related industries, and one non-voting member from the GPCVB.
Procurement Information
The recommendation is in accordance with City of Phoenix Administrative Regulation 3.10, following a Request for Agreement (RFA) procurement process.
On Nov. 21, 2019 at the THAB meeting, the GPCVB presented the proposed FY 2019-2020 funding request and scope of work for consideration. Under the proposal, the GPCVB will utilize THAB funding in the following areas to support the City's tourism and hospitality industry:
- Convention client hosting obligations, $130,000 - could represent 10 meetings and conventions taking place at the Phoenix Convention Center between January 2020 and July 2023. It is anticipated these 10 groups will generate approximately 60,000 delegates, more than 65,000 hotel room nights and more than $77 million in direct expenditures.
- Phoenix Convention Center promotional support, $45,000 - funds will be used to support new bookings contracted during FY 2019-2020. There are a number of events targeted to be held in Phoenix Convention Center Department including a professional marathon, medical and technology associations and the largest taekwondo organization in the world. The variety of events will showcase the destination and its many attributes to a diverse group of visitors.
- Mega Event support for the 2023 NFL Super Bowl, $200,000 - funds will be utilized to offset expenses, such as facility costs, personnel, public safety, traffic barricades and street closures, fan and media events and other such hosting costs. This will be the second year of a five year request to support the 2023 NFL Super Bowl.
- Mega Event support for the 2024 NCAA Men's Final Four, $125,000 - funds will be utilized to offset expenses, such as facility, personnel, public safety, traffic barricades and street closures, fan and media events and other such hosting costs. This will be the first year of a five year request to support the 2024 NCAA Men's Final Four tournament.
Contract Term
The Contract term is for five years with no extension options.
Financial Impact
The budget will not exceed $500,000 over the life of the contract. THAB is funded through the Sports Facilities Fund, which is the hospitality industry's share of special excise taxes on hotel/motel lodging and rental cars.
Concurrence/Previous Council Action
The Workforce and Economic Development Subcommittee recommended approval of this item by a 4-0 vote at its Jan. 22, 2020 meeting. This item also was approved and is recommended by the Tourism and Hospitality Advisory Board.
Department
Responsible Department
This item is submitted by Assistant City Manager Milton Dohoney, Jr. and the Phoenix Convention Center Department.