Title
Water Use it Wisely Education Program (Ordinance S-43878)
Description
Request to authorize the City Manager, or his designee, to enter into a new Intergovernmental Agreement (IGA) with the City of Mesa to continue City of Phoenix participation in the "Water - Use it Wisely" campaign, a regional water conservation and water efficiency messaging effort. Further request authorization for the City Controller to disburse all funds related to this item.
Report
Summary
The "Water - Use it Wisely" campaign was developed in 1999 as part of a regional partnership with the cities of Mesa, Scottsdale, and Phoenix, and the Arizona Department of Water Resources to teach customers about water conservation and efficiency. Over the years the success of the campaign has greatly expanded and participants now include the following in addition to the original founders: Avondale, Arizona Municipal Water Users Association, Buckeye, Central Arizona Project, Chandler, EPCOR Water, Flagstaff, Fountain Hills, Glendale, Global Water, Peoria, Queen Creek, Salt River Project, Surprise, and Tempe. The City of Mesa maintains the rights to authorize use of the campaign within Arizona.
The "Water - Use it Wisely" campaign benefits the City of Phoenix by providing consistent messaging about efficient outdoor water use and preparation for future drought/shortage for Phoenix customers. The campaign uses television and radio spots, a web site, and social media to provide residents with information on how to be more efficient with water use.
Contract Term
The initial term of the Agreement shall expire on June 30, 2022. Provisions of the contract may include an option to extend the term up to five years, which may be exercised by the City Manager or designee.
Financial Impact
The amount of the IGA will not exceed $1,425,000 (including applicable taxes) with estimated annual expenditures of $142,500. Funding is included in the Water Services Department operating budget.
Department
Responsible Department
This item is submitted by Deputy City Manager Karen Peters and the Water Services Department.